About the Lugano Event
About the Lugano Event
An evening of precision, refinement, and unveiling. Golf, garments, and golden hour.
On July 19th, Montrêve officially launched at the New Giza Golf Course — an evening crafted to reflect the spirit of the modern man: one who builds, escapes, and refines. Guests experienced the curated unveiling of Montrêve’s debut collection, set against an elegant backdrop of refined activities, golden-hour golf, and meaningful conversation.
Our immersive booth offered a sensorial journey into the world of Montrêve — brought to life through exclusive collaborations with Desires Fragrances, purveyors of sophisticated scents; Ego Dials, masters of bespoke timepieces; and Hana Bahaa, whose art showcase featured a selection of her most celebrated works. It was an evening defined by taste, elegance, and quiet power — a reflection of the Montrêve man