Lugano Event

An evening of precision, refinement, and unveiling. Golf, garments, and golden hour.

About the Event

On July 19th, Montrêve officially launched at the New Giza Golf Course — an evening crafted to reflect the spirit of the modern man: one who builds, escapes, and refines. Guests experienced the curated unveiling of Montrêve’s debut collection, set against an elegant backdrop of refined activities, golden-hour golf, and meaningful conversation.

Our immersive booth offered a sensorial journey into the world of Montrêve — brought to life through exclusive collaborations with Desires Fragrances, purveyors of sophisticated scents; Ego Dials, masters of bespoke timepieces; and Hana Bahaa, whose art showcase featured a selection of her most celebrated works. It was an evening defined by taste, elegance, and quiet power — a reflection of the Montrêve man .